OODALoop revamps its tried-and-true news vehicle for actionable corporate intelligence on WordPress, pulling off a daunting migration that involved more than 100,000 posts.
Posted on September 30, 2024 in Content Population, Website Redesign
Technology entrepreneurs Matt Devost and Bob Gourley of OODALoop needed an overhaul of their news organ which has been responsible for keeping c-suite executives informed on advanced technology, intelligence, and security issues for over two decades.
Kyle Ernst created the visual design, and I rebuilt the site on WordPress. The key hurdle we had to jump over in the redesign was accomplishing a safe migration of a website with over 100,000 posts—twenty years of content!—while making sure the transition to the new site was seamless for its paid subscribers, who are served premium content through a light integration with Memberful.
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